🌕 HUNTER'S MOON MEfirst 90 EVENT • OCT 25
Enrollment closes October 24. Join us for the kickoff!
STOP STARTING OVER.
MAKE WEIGHT LOSS SIMPLER.
START WITH ONE POWER HABIT.
Choose one habit that supports your weight-loss goal. Spend 90 days putting it into practice with a clear plan, live coaching, and accountability.
take a peEk inside the mefirst guide PLANNER and vip experience...
A little note about the MEfirst Guide: You'll get printable pages right away so you can jump in and get started! 💗 The beautiful spiral-bound version you see in the video is coming in our next print run, and VIP members can join the waitlist.
IF “I’LL START MONDAY” HAS BECOME YOUR UNOFFICIAL MANTRA...
You start strong.
You know what to do.
Then life "lifes"
One missed walk becomes a crappy week.
One off-plan meal becomes “"F-it! I'll start Monday."
And suddenly you’re back at the beginning...
Starting over. AGAIN.
But starting was never the part you needed more practice at. We’ve got that part DOWN. 😏
what if you don't have to start over?
What if one hard day was just… one hard day?
What if missing the walk didn’t mean the week was blown?
What if getting off track didn’t require a new plan, a new Monday, or another promise to yourself that this time you’ll do it perfectly?
What if you could trust yourself to keep going?
Not because life suddenly got easier.
Because you finally had a way to stay connected to what you want, make the next choice, and keep moving.
That’s the shift.
MEET YOUR GUIDE
Hi! I'm Addie
Certified life coach, meditation + yoga instructor, self-help junkie and woo dabbler. But those aren't the most important things I want you to know about me.
I’d been on a diet since 1987. I knew the rules. I knew the plans. I knew how to lose weight.
And eventually, I lost more than 120 pounds.
But the thing that changed my life wasn’t finally finding better information.
Learning how to get up over and over, without judging myself was what kept me on the path.
I started noticing what actually helped me follow through: getting clear on what I wanted, thinking like my future self now, planning for my real life, building habits that fit me, stepping away from perfect, and being on the ride with women who were choosing themselves too.
That became the MEfirst process and Guide.
I used it. I coached other women through it.
Then life handed me one hell of a test.
My health changed. My environment changed. My life changed. I regained 80 pounds.
And that taught me something I don’t think I understood the first time around:
Transformation isn’t never getting knocked off course.
It’s knowing how to keep going when you do.
Today I’m using MEfirst again, in real time, more than 30 pounds down on my way to losing 100.
I’m not standing at the finish line yelling directions.
I’m on the ride with you.
And I know how to navigate.
“I'M ACTUALLY ENJOYING THE JOURNEY OF LOSING WEIGHT FOR THE FIRST TIME IN MY LIFE.”
Christie W. VIP Badass
“I'M ACTUALLY ENJOYING THE JOURNEY OF LOSING WEIGHT FOR THE FIRST TIME IN MY LIFE.”
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“Maybe a thinner body isn't really what my soul yearns for, or maybe it will be the result once I claim these needs.”
“I finally started dropping weight, down 6 pounds. I am in smaller clothes and thank god I didn't lose my pants all the way in the grocery store.” 😂
THE ANSWER WASN'T ANOTHER DIET.
I already knew how to lose weight.
What I needed was a way to live the choices I already knew how to make, even when motivation disappeared and real life showed up.
I stopped looking for the perfect plan and started building a system around the woman I wanted to be.
The goal gave me a destination.
MEfirst gave me a way to keep moving toward it.
That system became the habits I practiced, the way I planned, the thoughts I rehearsed, the obstacles I learned to navigate, and the way I chose again when things didn’t go perfectly.
MEfirst became my plan for how to take care of ME in my actual day. Not as an afterthought. FIRST.
And that’s what I want for you too. Not another set of rules to follow, but a way to build your goal into the life you’re actually living.
IT'S NOT JUST ME...
Meet Jennifer, aka “Ounce.”
Jen was right there with me while I lost 120+ pounds and while the MEfirst process was taking shape.
Years ago, I asked our community how many habits they had built since they started “MEfirsting.”
Jen had to add her own answer to the poll: 10+.
And honestly? Same. When I mapped the habits that supported my own weight loss, there were a LOT of them.
But we didn’t build them all at once.
We built them one at a time, practiced them long enough to become part of real life, then built the next one.
That’s why we choose one Power Habit for each 90-day season.
Individual results vary. Jennifer’s experience and results are her own and are not a guarantee of what you will experience. MEfirst provides coaching, education and implementation support and is not medical, nutritional or mental-health treatment.
WELCOME TO MEFIRST 90™
90 days. One goal YOU choose. One Power Habit.
This is where the MEfirst process moves off the page and into your actual life.
For 90 days, we get clear on what you actually want your life to look like, choose the goal and Power Habit that move you toward it, and start practicing that life now, not "someday when you finally lose the weight."
CREATE IT → PLAN IT → PRACTICE IT → NAVIGATE IT → CHOOSE AGAIN
WHAT CHANGES IN 90 DAYS?
You’re not trying to become perfect at this. Infact, we have few rules but #1 is Step Away from Perfect.
You get clear on what you actually want your life to look like, not just what number you want on the scale.
You start taking action as your future self. NOW.
You know the goal you’re working toward, the Power Habit that supports it, and the path forward.
You build a plan that fits your real life, not some fantasy version of it.
You learn what to do when you miss the habit, lose momentum, get tired, get busy, or life happens.
You learn how to get back up, adjust, and keep moving without turning one hard day into another restart.
And this is not another planner that gathers dust.
We actually do the work. Together.
You plan it.
You practice it.
You bring the messy stuff into the room.
You get coached.
You take the next step.
And yes, we have some fun while we’re at it. 😂
You may come for the weight loss. You might stay for the sisters on the ride with you.
And somewhere along the way, something unexpected happens:
You start having FUN.
(Yes, on your weight loss quest. I know. Who knew this was possible?)e?)
Not because the goal suddenly stops mattering, but because you’re no longer white-knuckling your way toward it alone.
You’re learning, practicing, laughing, getting coached, figuring yourself out, and actually living while you do it.
What's Inside
MEFIRST 90™
TOOLS. COACHING. COMMUNITY. A PLAN THAT ACTUALLY WORKS.
Everything above is included. The replay vault is YOURS.
You don't have to be in every room.
Come to what you can. Miss what you can't.
Everything here is available to you, not required of you.
YOUR NEXT 90 DAYS START OCTOBER 25.
JOIN US FOR THE LIVE MEfirst 90-DAY PLANNING EVENT
TIME TO GET IN THE ROOM
Join now. Start now.
Start 5 Steps to Manifesting Weight Loss, come to the coaching rooms and Sunday Reset, and arrive on October 25 already in motion.
Transformation happens as you keep showing up. Imperfectly works too.
That’s why the minimum commitment is 90 days. Not 10. Not 30. 90.
Long enough for the excitement to wear off and for real life to happen.
Long enough to hit the messy middle and practice what you’ll do next.
Because we’re not just building a habit.
We’re building the confidence, self-trust, and compassion that comes by learning that we can keep going.
.
When real life happens, I want you in the room.
SAME ROOM. YOU CHOOSE HOW LONG.
THE YEAR - BEST VALUE
$777
paid in full — or $77/mo
I'm ready to make this how I live.
Everything inside MEfirst for a full year
90 minutes 1:1 with Addie in your first 3 months
20% off private coaching, anytime
YOUR NEXT 90 DAYS
$347
paid in full — or $137/mo
I'm ready to stop starting over.
90 days. One goal you choose. One Power Habit.
Learn to keep going when real life happens.
SIX MONTHS
$497
paid in full — or $97/mo
WHAT'S INSIDE SNAPSHOP (more details scroll up)
We don't just plan. We DO it, and we stay in it! Finally, the support you need...
WEEKLY GROUP COACHING
WEEKLY SUNDAY MEFIRST GROUP CALL
MONTHLY GAME CHANGER WORKSHOPS AND TOPICS
COMMUNITY CHALLENGES & FUN
MEFIRST GUIDE PLANNING SYSTEM (PDF INCLUDED) - wait list for next print copies
MEFIRST 90 COURSE
LIBRARY OF GAME CHANGER TOOLS
4 LIVE PLANNING EVENTS A YEAR
BONUS NEW YEAR'S PARTY!
REPLAYS OF EVERYTHING
LIMITED TIME ANNUAL BONUS: 1:1 PRIVATE COACHING WITH ADDIE .
FAQs
Is this another diet?
Nope! We're not handing you another list of foods to eat or avoid. If there is anything I've learned coaching women over the years, it's that we all have different foods and processes that work for us, and really, it's the least of our problems.
Mefirst gives you the foundation to seek, the tools to help you create a life you love to live now, while you seek your solutions, without judgment.
Of course we talk about food, hunger cues, habits, movement, and all the things that come with losing weight!
But MEfirst 90 is about so much more than WHAT you eat.
Inside MEfirst VIP, you have the framework, coaching, and support to pursue YOUR health journey while learning to release self-judgment, shift old beliefs, and change how you see yourself.
Because lasting change isn't just about changing what you DO.
It's about changing who you believe you ARE.
And we practice that together, in your actual life.
I've tried EVERYTHING. What makes this different?
Because this is weight loss the NEW way! And dare I say, we actually have FUN while we learn and grow, so you WANT to show up?
It's true! Just like Christie Wilson in our VIP group said above: "Weight loss has become an adventure...and FUN!"
Not another diet that puts you into restriction-and-rebellion mode, where you're either being GOOD or you've blown it and might as well start again Monday. 😂
After years of coaching women, I've learned something important:
The gap usually isn't in what we KNOW. It's in IMPLEMENTATION.
We know plenty about losing weight. But what happens when life gets hard, old thoughts show up, or we just don't feel like doing the thing?
That's why I created MEfirst.
A SYSTEM to turn what you know into daily habits.
MINDSET COACHING to navigate the thoughts, emotions, and beliefs that keep you stuck in the starting-over cycle.
A COMMUNITY where you can bring the messy stuff, get support, and keep going.
We choose ONE goal, build ONE Power Habit, and practice becoming the woman who naturally lives the habits that support her health.
And here's one of the most important things we'll practice:
When it gets hard, GET IN THE ROOM.
That's when we need the work most. Not when everything is going perfectly!
Along the way, you build self-love, self-trust, and discover just how much is possible for you.
We're not just pursuing weight loss. We're creating a life we LOVE living.
And THAT is freedom. 🔥
What if I can't attend the live events or coaching calls?
We have weekly LIVE mindset and group coaching inside MEfirst VIP, plus our transformation workshops and special events.
I do my best to accommodate different schedules and time zones, and I'm always open to adjusting our call times based on what works for our VIP members.
And if you can't make it live? We've got replays!
The MEfirst Guide also comes with a course and a LIVE event where we complete it together. You can join us live or work through the replay on your own schedule.
We make the work fit YOUR life, while you practice showing up for yourself and the goals you've committed to.
That's what MEfirst is all about!
What if I don't reach my weight-loss goal in 90 days?
Well, first of all, who says you have to? 😂
We're setting a goal to give ourselves direction, not another measuring stick to beat ourselves up with.
Maybe your goal is 5 pounds, 10 pounds, 20 pounds, or something else entirely.
But here's what we're REALLY practicing over those 90 days: building self-trust, learning to manage our minds, creating habits that support our health, and showing up for ourselves even when life doesn't go according to plan.
And yes, we're going to pursue that weight-loss goal! We'll track our progress, get curious about what's working, and make adjustments along the way.
But if day 90 arrives and you haven't reached your number?
We evaluate. We celebrate what we've learned. We adjust. And we KEEP GOING.
Because we're not just changing our weight.
We're changing how we live.
What's the difference between 90 days and a full year of MEfirst VIP?
Both options include EVERYTHING inside MEfirst VIP: the MEfirst Guide + course, weekly LIVE coaching, workshops, accountability, our New Year's Big Goals Party, the Midlife Badassery Community ($27/month value), and our VIP sisterhood!
🔥 MEfirst 90 | $347 every 90 days
Your transformation journey, one 90-day goal at a time! Your membership renews every 90 days so you can keep building on your progress.
🌟 MEfirst VIP Annual | $777/year
Commit to a full year of YOU, with four quarterly 90-day goal experiences! Some members join just for the event value alone!
Here's why annual is a pretty sweet deal:
💰 SAVE $611 (44%) compared with four 90-day payments.
🎁 BONUS: Private 1:1 coaching session with Addie ($249 value).
🔒 LOCK IN YOUR $777 RATE for future renewals as long as your membership stays active.
We've already raised our prices by $200 this year, and as this coaching experience grows, so will the price for new members.
Same coaching. Same sisterhood. Same transformation system.
Just two ways to get on the ride!
And we're not starting over every 90 days. We're building on everything we've learned. 🔥
Can I use MEfirst for goals besides weight loss?
HELL YES! 🔥
We're starting with weight loss because that's why so many of us are here. But the MEfirst Guide is an identity-based system you can use for ANY goal.
More energy. Better relationships. Financial freedom. Starting that business. Finally doing the things you've been putting off until you lose the weight!
Midlife reinvention, anyone? YEP! This is a transformation process where we get to explore, dream, navigate life's twists and turns, and discover what it means to live as our highest and best selves.
Because here's something I've learned on my own journey: When you start changing how you think, what you believe, and how you show up for yourself, it doesn't stay in one little corner of your life.
It spills into EVERYTHING.
We'll focus our coaching on weight loss and the habits, thoughts, and emotions that support it. But don't be surprised when you start becoming a badass in other areas of your life, too. 😂
Do I have to complete the entire MEfirst Guide before I can get started?
Our favorite rule? There are no rules. Second favorite? We step away from perfect! 😂
So... NOPE!
The MEfirst Guide is your personal operating system for creating change, not another homework assignment you have to finish perfectly before you're allowed to begin.
We'll work through it TOGETHER during our LIVE 90-Day Guide experience (or you can catch the replay), so you can choose your goal, create your plan, and identify your ONE Power Habit.
Then comes the fun part: LIVING IT!
You'll use the Guide throughout your 90 days to plan, reflect, celebrate your wins, navigate obstacles, and make adjustments as you go.
And here's something important: The MEfirst Guide is designed to grow WITH you.
Those daily pages? You don't have to fill in every box! They're tools to help you build awareness, manage your mind, and practice the habits that support the woman you're becoming.
Use what serves you. Experiment. Discover what works for YOUR life.
You don't have to figure everything out before you start. That's why we're doing this TOGETHER! 🔥
Because it's a whole lot more fun, and easier to follow through, when you've got women doing the work right alongside you.
What if I'm not good with technology?
Don't worry! You don't need to be a tech wizard to join us. 😂
Our coaching, community, and resources live inside MEfirst VIP on Skool, which you can access from your computer, tablet, or phone.
We'll help you find your way around, get started with your MEfirst Guide, and figure out where to show up for coaching.
And if you get stuck? ASK US! And by US, I mean, ME, Addie 😂 I am here to serve! I got you...just LMK what you need if you have any struggles.
Remember, you're not supposed to figure everything out alone. That's kind of the whole point of doing this TOGETHER! 🔥
What if I can't afford this right now?
I GET IT. ❤️ And I would never want you to create financial stress to join us.
How much have we invested over the years trying to change our bodies? Diets, medications, prepared meals, supplements, gym memberships...on and on.
I did it, too!
But everything changed when I started investing in my MIND.
And I'm talking THOUSANDS of dollars! 😂
Coaching, personal development, learning how my brain works, changing my beliefs, building a whole new relationship with myself.
Did I still invest in food and movement? Of course!
But the biggest transformation happened when I stopped focusing ONLY on changing my body and started changing the woman living IN it.
And here's the beautiful part: Those tools didn't disappear when life got hard.
When I got sick, regained weight, and faced obstacles I never saw coming, I still had what I'd built.
My ability to manage my mind. My self-trust. My belief that I could navigate whatever came next.
And THAT is what I want for you.
Because your mind and the identity you're building are among the most valuable assets you'll ever have.
And our most precious asset? TIME.
I don't want us spending another year waiting to lose the weight before we give ourselves permission to LIVE.
We're not just losing weight. We're creating and living lives we LOVE. NOW.
So here's my question:
What IF this is the thing?
The thing that helps you finally stop starting over and start becoming the woman you've wanted to be?
And listen, if VIP genuinely isn't in your budget right now, come join us inside Midlife Badassery for $27/month (also included with VIP!).
Midlife Badassery is where we learn, explore, and PLAY!
MEfirst VIP is where we take that work deeper, with coaching, accountability, and a system to help you close the gap between where you are and the woman you're becoming.
Both are ways to start investing in YOU.
Because you don't have to wait until you've lost the weight, have more money, or have everything figured out to start creating a life you LOVE.
You get to start living it NOW. ❤️
What if I don't need to lose weight, or I'm already at my goal?
WELL, HELLO, BADASS! 🔥
First, congratulations if you've reached your goal! But you know what? The work doesn't stop when the scale reaches a certain number.
Take Jennifer B, one of our VIP Badasses.
She had already lost 90 pounds before joining us. But she was still carrying something around: the fear of gaining it back.
Through the MEfirst Guide, coaching, and our community, she's been building new habits, showing up for herself, and changing the way she thinks about her journey.
And one of her biggest breakthroughs?
She's no longer living in fear of regaining those 90 pounds.
THAT is transformation beyond the scale!
Maybe your next goal is maintaining your weight, building strength, creating more energy, or pursuing that dream you've been putting off.
The MEfirst Guide is an identity-based system you can use for ANY goal.
Because we're not just changing our bodies. We're creating lives we LOVE living. NOW. ❤️
What if I'm on a GLP-1? How can MEfirst help me?
Absolutely! And you're not alone! We already have women in our community using GLP-1 medications while doing the mindset and habit work that supports their weight-loss journey.
GLP-1 medications can be a powerful tool for weight loss. But they don't automatically teach you how to manage your thoughts, navigate emotional challenges, build self-trust, or create habits that fit your actual life.
That's where MEfirst comes in!
Together, we work on the habits, beliefs, and everyday choices that support your health and help you maintain your progress over time.
Because whether you're losing weight with medication or without it, you're still building a relationship with yourself and learning how to live the habits you want to keep.
And THAT is work we can do together!
Your medication and treatment decisions stay between you and your healthcare provider. MEfirst provides the coaching, tools, accountability, and community to support the behavioral side of your journey.
I don't like being in groups. Will this still work for me?
Absolutely! You don't have to be a group person to get the benefits of MEfirst.
Everything is designed so you can work through the process at your own pace. You'll have access to the MEfirst Guide, workshops, coaching replays, and resources in our Classroom whenever you need them.
I love our LIVE events because there's something powerful about women dreaming big and growing together. But participation is always your choice. Come to everything, pop in occasionally, or quietly do your own thing!
And here's the best part: There's no falling behind and no catching up. Life happens.
This is a system designed to work WITH your life, not become another thing on your to-do list.
If you'd prefer more personalized support, I also offer private coaching. Just reach out and we'll talk about what works best for you.
💗 MORE LOVE FROM OUR BADASSES 💗
I love doing the events with everyone because something happens when you dream big together! It pushes me and I grow and learn every time. I have reached my goal weight and continue to level up my fitness and life goals. I wouldn't do it without the MEfirst 90 day process!
I was concerned about adding more commitments to my day but learning the MEfirst process I am learning to step away from perfection and get things done. I am learning so many things and I feel so good about the positive impact this group of women is having on my life!
Joining was one of the most inspirational choices I have made for myself. Everything was amazing. Addie with all her wisdom left me feeling inspired and recharged, ready to slay my goals. What a great weekend spent with like minded women! If you are on the fence about this- just DO IT! Embrace the magic!
